Runway Shows are one of the most significant elements of the fashion industry. Our fascination and obsession with these events build brands, set style and beauty directions for the consumer and create super stars out of models and designers. On the heels of last season's resounding success, the shOws, produced by Paola Fullerton Inc. is poised to become a landmark Canadian Fashion event.
"Our aim is to put the spotlight on Canadian Designers, Hair and Makeup Artists and Models and build a property that benefits not only our designers, artists and retailers but also our supportive sponsors, by showcasing the very best of Canadian talent at home and abroad to our media, buyers and stylists.
The purpose of The ShOws is to bring together our most talented and creative Canadian designers each season and allow them to present their collections here in Toronto to the fashion industry without incurring any production costs themselves. We want to support them here at home and give them every possible opportunity to continue to build their brands."
Founder & Creative Director